I started my career designing weekly publications — tight turnarounds, no room for fluff, and a great crash course in clarity and consistency. Since then, I’ve spent the last decade working across agencies, in-house teams and direct with clients, building brands and collateral that are rooted in purpose and built to last.

I’ve worked with a diverse mix of clients across sectors such as finance, retail, public transport, and consumer goods — from household names like HSBC, Amazon, Tesco and John Lewis, to organisations like Transport for London and Heathrow Airport. My projects have included editorial design for magazines, large-scale out-of-home campaigns, and digital campaigns rolled out across multiple platforms. I’ve also helped ambitious startups find their voice through design that works strategically and scales effectively.

Now, I work as a freelance Senior Designer — blending craft with commercial thinking to solve problems, tell stories and help businesses grow.

I’m a big believer that the best design doesn’t shout. It just works — quietly, clearly and confidently.